Appealing to Audience

Good writers know their audience just like a good business should know their customers. They write in a way that appeals to the audience. Writers choose words that readers find appealing, attractive, or interesting.

Read some of the following excerpts and decide what kind of person would find this MOST interesting.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Meet FRED! Fred is having a horrible horrible nightmare (or at least it FEELS like a nightmare). A new music teacher, Mr. Devlin (HMM...It looks an awful like a word) comes to town and he immediately suspects FOUL PLAY!!! With his trusty sidekick, Bertha, Fred makes it his mission to save the town from the maybe-evil music teacher.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want To Graduate? Start By Showing Up!
Wondering how to make sure you graduate from high school? Start by coming to school, on time and every day.

Did you know that if you miss only five days of school in a semester your chances of graduating drop significantly? And if you miss 18 days in a year, you only have a 20 percent chance of graduating at all.

Here are some easy things you can do to make sure you don't become a statistic

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
While cranes are made of high-strength steel, one should never exceed the crane’s rated load capacity. Attempting to move a load greater than the crane’s capacity can put undue stress on the equipment and can endanger workers. Second, controls must be inspected regularly to be sure that all motions agree with the controls as marked. When working with overhead and gantry cranes, be alert for excessive drift or irregular stopping distances. Check hooks and wire ropes for damage or fatigue (excessive wear, nicks, gouges, fraying, broken strands, kinks, or deformations), and be sure all wire ropes are properly reeved. Be sure that any damage noted on daily inspections is properly documented, marked, and reported to supervisory personnel. Wire ropes should never be wrapped around a load or used as slings unless specifically designed for this use.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

DONE? Now click on the excerpts to visit the websites that published them. Who is the intended audience? Do the choice of words match the audience these websites are trying to reach?